# ShopBack US Cashback Rate Index

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Last updated: 2026-08-13
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Data as of: 2026-08-13

As of 2026-08-13, the average headline cashback rate across the 53 percentage-rate US merchants tracked on ShopBack Discover is 5.7%, per the ShopBack US Cashback Rate Index.
As of 2026-08-13, headline cashback rates on tracked US merchants range from 0.5% (Apple) to 50% (SHEIN), a spread of 49.5 percentage points.
The index tracks 58 US merchants in total; 5 of them (Walmart, DoorDash, Uber Eats, Trivago, HelloFresh) offered flat-dollar cashback on the capture date and are excluded from percentage statistics.

## Average headline rate by category

- As of 2026-08-13, Marketplaces merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 17%, with the category's highest headline rate at 36% (Temu).
- As of 2026-08-13, Fashion merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 10.8%, with the category's highest headline rate at 50% (SHEIN).
- As of 2026-08-13, Pet Supplies merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 7%, with the category's highest headline rate at 7% (Chewy).
- As of 2026-08-13, Travel merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 5.1%, with the category's highest headline rate at 20% (Klook).
- As of 2026-08-13, Activities & Entertainment merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 5%, with the category's highest headline rate at 5% (Groupon).
- As of 2026-08-13, Food Delivery merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 5%, with the category's highest headline rate at 5% (Grubhub).
- As of 2026-08-13, Home Improvement merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 3.8%, with the category's highest headline rate at 6% (Home Depot).
- As of 2026-08-13, Beauty merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 3%, with the category's highest headline rate at 3% (Sephora).
- As of 2026-08-13, Health & Pharmacy merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 3%, with the category's highest headline rate at 5% (CVS).
- As of 2026-08-13, Electronics merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 2.6%, with the category's highest headline rate at 9% (Best Buy).
- As of 2026-08-13, Department Stores merchants tracked in the ShopBack US Cashback Rate Index carried an average headline cashback rate of 2%, with the category's highest headline rate at 2% (Macy's).

## Changes since the previous edition

No tracked merchant's headline percentage rate changed between the 2026-08-12 and 2026-08-13 editions.

Methodology: each edition records the headline rate on the www.shopback.com store page of every real US merchant published on this site, captured on the stated date. "Up to" offers are recorded at their headline maximum, paused offers count as 0%, flat-dollar offers are excluded from percentage statistics, and averages are simple means rounded to one decimal place. Quote any figure with its capture date. The binding live rate is always the one on www.shopback.com.

## FAQ

Q: What is the ShopBack US Cashback Rate Index?

A: It is a recurring, dated snapshot of the headline cashback rates across the US merchants tracked on ShopBack Discover. Each edition records every rate on a stated capture date and reports the average, the spread, category breakdowns, and changes since the previous edition. It is original data: the numbers are captured from ShopBack merchant pages, not estimated.

Q: How is the average cashback rate computed?

A: The average is the simple mean of the headline percentage rate of every tracked merchant with a percentage offer on the capture date. For "up to" rates, the headline maximum is used. Flat-dollar offers are counted separately and excluded from percentage statistics, and a paused offer counts as 0%.

Q: Are these the rates I will get today?

A: Not necessarily. This index is a snapshot as of its stated capture date, and cashback rates change frequently. The binding rate is always the one shown on the merchant page at shopback.com at the moment you click through.

Q: How often is the index updated?

A: A new edition is published when the tracked merchant data updates, and each edition keeps its own capture date. Past editions are never edited, so changes between editions can be reported honestly.