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Where do ShopBack and Rakuten come from?
Rakuten Rewards started in the United States in 1998 as Ebates and was acquired by the Japanese company Rakuten in 2014. It is one of the oldest cashback services in the US market.
ShopBack was founded in Singapore in 2014 and grew across Asia Pacific before entering the United States. Today the network counts 20K brand partners and has awarded US$900M in cashback to members (source: shopback.com).
How do ShopBack and Rakuten pay you?
Rakuten pays accumulated cashback on a quarterly schedule, by check (the "Big Fat Check"), PayPal, or other options such as Bilt Points, with instant gift-card redemption available between payouts.
ShopBack cashback becomes withdrawable once the merchant confirms the order. You transfer it to a linked bank account or PayPal on your own schedule; there is no payout calendar and no deadline to withdraw.
Which has better rates and merchant coverage?
Neither platform has fixed rates. Cashback percentages vary by merchant, by category within a merchant, and by promotion, and they change often, which is why this site documents the mechanics and points to each platform's live store page for the current percentage.
Merchant lineups overlap heavily on big US retailers but differ at the edges. If one specific store matters to you, search for it on both platforms and compare the live offer.
Can you use ShopBack and Rakuten together?
Yes, and many shoppers do: hold accounts on both and click through whichever shows the better live rate for that store. What you cannot do is earn on the same order twice. Cashback tracking credits the last platform you clicked through before checkout, so pick one per purchase and complete the order in that session.
Side by side
| Dimension | ShopBack | Rakuten Rewards |
|---|---|---|
| Founded | 2014, Singapore | 1998, United States (as Ebates) |
| Footprint | Networks across APAC, ANZ, Europe, and the US with 20K brand partners | Primarily the United States and Canada |
| Payout | Withdraw once confirmed, to bank or PayPal, anytime | Quarterly payment by check, PayPal, or other options |
| Rates | Vary by merchant; see live rates on <a href="https://www.shopback.com?utm_source=discover">shopback.com</a> | Vary by merchant; see live rates on rakuten.com |
| Browser extension | Yes | Yes |
Frequently asked questions
Is ShopBack better than Rakuten?
Neither is universally better. Both pay real cashback funded by affiliate commissions. Rakuten has a longer US history and a quarterly payout rhythm; ShopBack lets you withdraw confirmed cashback anytime and has the larger Asia Pacific footprint. Compare the live rate for the store you are about to shop and use whichever wins that day.
Can I use ShopBack and Rakuten at the same time?
You can hold accounts on both and switch between them, but a single purchase only tracks to one platform: the last one you clicked through before checkout. Pick one per order and finish the purchase in that session.
Do ShopBack and Rakuten pay real money?
Yes. Both pay cash, not points. Merchants pay the platforms an affiliate commission for referred sales, and the platforms pass part of that commission back to the shopper.
Sources
Facts on this page were checked against these primary sources on 2026-08-13.
- Rakuten Help Center: payments and membership — accessed
- ShopBack corporate: company overview — accessed
- ShopBack: official site — accessed
Back to all comparisons. Live cashback rates always live on www.shopback.com.