Every Cashback purchase starts with an activation: tapping the merchant link in the ShopBack app, site, or browser extension. That click opens a tracked session, sometimes called a shopping trip, that tells the merchant the visit came from ShopBack.
If the shopper leaves the merchant site and comes back later without clicking through ShopBack again, the new session may not be tracked. Reactivating before checkout keeps attribution intact.
Back to the glossary or read how cashback works for the full lifecycle.
Sources
This term describes how the ShopBack product itself works, so it is documented against ShopBack's own official properties, checked on 2026-08-12.