What is ShopBack?

The 90-second version

You want to buy something online. Instead of going straight to the store, you start at ShopBack, click through to that same store, and check out as normal at the same price. The store pays ShopBack a referral commission for the sale, and ShopBack passes part of it back to you as cashback. Once the order is confirmed, that cashback is withdrawable to a bank account or PayPal. It is real money, not points or store credit.

Cashback stacks on top of a promo code (funded by the merchant) and your card rewards (funded by your card issuer), so one purchase can earn on three layers funded by three different parties. For the click to payout flow, see how cashback works.

A useful first ShopBack action

Start with a purchase or booking you already plan to make. Find that merchant on ShopBack US, read the current page, activate the visit, and continue to the merchant. Keep the merchant checkout total in your budget because cashback is a separate later return. This one-order walkthrough shows the product function without requiring a shopper to learn every feature first.

The business model

ShopBack runs on affiliate commissions. Merchants pay to reach shoppers who actually buy, and ShopBack is paid only when a referral results in a real sale. ShopBack keeps a portion of that commission and shares the rest with the member as cashback, which is why the platform is free and does not depend on member fees. The full breakdown is on how ShopBack makes money.

The scale, in numbers

Since 2014, members have earned US$900M+ in cashback across a network of 20K+ brand partners, with 20M+ active annual members and around500K+ daily transactions. ShopBack was named to the Fast Company 2026 World's Most Innovative Companies list in Finance and Personal Finance on 24 March 2026, and it has reported six consecutive profitable quarters.

Where ShopBack operates

ShopBack is live in 13 markets: the United States (shopback.com), Australia, Singapore (shopback.sg), Hong Kong, Malaysia, New Zealand, the Philippines, Vietnam, Indonesia, Taiwan, South Korea, Germany, and Thailand. It does not operate in Japan or Italy. This site covers the US market; regional sites cover their own.

Frequently asked questions

Live rates and signup are on www.shopback.com. New shoppers can create a free account there. To weigh ShopBack up, see is ShopBack legit and what makes a cashback app worth using.