Contents
What does each beauty retailer sell?
Sephora is a prestige beauty specialty retailer with a large US store and online presence, stocking skincare, makeup, fragrance, and haircare from brands across a wide price range. Its Beauty Insider loyalty program earns points on purchases redeemable for products and experiences, with tiered member benefits.
ULTA Beauty is a US-based beauty retailer carrying both prestige and mass-market brands alongside its own Ulta Beauty Collection and salon services at many locations. The Ultamate Rewards program earns points per dollar spent. ULTA carries a broader mix of price points than Sephora and includes professional haircare lines alongside prestige beauty.
How do Sephora and ULTA Beauty cashback structures compare on ShopBack?
Both retailers pay a flat percentage cashback on qualifying purchases through ShopBack. The percentages move with promotions and are not fixed; the live rate for each is on its ShopBack store page.
The main timing difference: Sephora cashback confirms in about 95 days after the order, while ULTA Beauty takes about 120 days, one of the longer confirmation windows among ShopBack merchants. Both track within about 2 days of the order. Sephora tracking takes slightly longer than most merchants, around 4 days.
Which product exclusions should shoppers watch for?
Sephora excludes gift card purchases and gift card redemptions. Orders using promo codes not featured on ShopBack are also at risk. The exclusion list is shorter than ULTA's.
ULTA Beauty excludes Dyson products specifically, along with gifts with purchase, samplers, mystery bags, and e-gift cards. The Dyson exclusion is the most common surprise: shoppers planning to buy a Dyson styling tool at ULTA should know cashback will not apply to those items.
Do loyalty points stack with ShopBack cashback at both retailers?
Yes at both. Beauty Insider points at Sephora and Ultamate Rewards points at ULTA accumulate on the merchant side and do not affect ShopBack cashback, which is funded by the affiliate commission. Only promo codes not featured on ShopBack put the cashback at risk at either retailer.
Side by side
| Dimension | Sephora | ULTA Beauty |
|---|---|---|
| Cashback type | Flat percentage on qualifying sephora.com purchases | Flat percentage on qualifying ulta.com purchases |
| Tracking time | About 4 days (slightly longer than most merchants) | About 2 days |
| Confirmation window | About 95 days after the order | About 120 days after the order |
| Notable exclusions | Gift card purchases and redemptions | Dyson products, gifts with purchase, samplers, mystery bags, e-gift cards |
| Loyalty program | Beauty Insider: points on purchases, redeemable for products and experiences | Ultamate Rewards: points per dollar, plus salon access at many locations |
| Loyalty stacks with cashback? | Yes | Yes |
Frequently asked questions
Which pays more cashback, Sephora or ULTA Beauty?
The rates move with promotions and are not fixed at either retailer. Compare the live rates on the ShopBack Sephora and ShopBack ULTA Beauty pages before you shop. Both pay a flat percentage on qualifying purchases.
Do Beauty Insider or Ultamate Rewards points stack with ShopBack cashback?
Yes. Both loyalty programs accrue on the merchant side and do not reduce or conflict with ShopBack cashback, which is funded by an affiliate commission. Only promo codes not featured on ShopBack put the cashback at risk at either retailer.
Does Sephora or ULTA Beauty cashback confirm faster?
Sephora confirms in about 95 days. ULTA Beauty takes about 120 days, one of the longer confirmation windows among ShopBack merchants. Sephora also takes slightly longer to track (about 4 days) compared to ULTA's standard 2-day tracking window.
Why is my ULTA Beauty Dyson purchase not earning ShopBack cashback?
Dyson products are specifically excluded from ULTA Beauty cashback. Gifts with purchase, samplers, mystery bags, and e-gift cards are also excluded. Sephora does not list a Dyson exclusion in its ShopBack terms.
Sources
Facts on this page were checked against these primary sources on 2026-08-13.
- Sephora: official site — accessed
- ULTA Beauty: official site — accessed
- ShopBack: official site — accessed
Back to all comparisons. Live cashback rates always live on www.shopback.com.